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Why the dog? Just what is that dalmatian all about?!

'Just what is that dalmatian dog all about?' we hear you asking! And you wouldn't be the first person to ask the question, in fact it's one of the most commonly asked questions we receive here at Shire Direct, so we thought it was about time to put it on record and solve the mystery once and for all.

So, as you'll have no doubt realised by now, our company logo is a Dalmatian (as opposed to a Dalmation). We chose a dalmatian as our new corporate logo back in the mid 1990's as we think this breed of dog eptimosises much of what our firm is about, and the dog we have used for the last few years is the beautiful Teasle, one of the finest looking Dalmatian dogs we have come across.

You see Dalmatians are characteristically people orientated, devoted and friendly. They are extremely loyal, and make excellent family friends. They have boundless energy and stamina, and are highly intelligent and creative. The Dalmatian is exuberant, vibrant, smart, and thinks independently. They have generous personalities, are both reliable and dependable friends, and are pleasant to be with!

Dalmatians do well with consistent training and just like our Managing Director - they need a low protein diet, and can be very affectionate! (Note from Marketing Manager: Hmmm, who writes this stuff?!!).

So there you have it, the "Dallie" was chosen because many of its characteristics coincided with our company ethos:

  • extremely loyal
  • people orientated
  • devoted
  • friendly
  • energy, drive and stamina
  • reliable
  • dependable
  • exuberant
  • smart
  • highly intelligent
  • creative
  • generous
  • pleasant to be with!

We think Teasle is a very eye-catching Dalmatian, being both pleasing and attractive, and she looks good on our marketing material. Over the years, she has given rise to some pretty awful puns wihtin the company's marketing literature, such as

  • Paws for thought...!
  • Well spotted
  • For a "spot-on" service
  • Get on the 'dog and bone'

We can hear your groans all the way from our offices! Just be thankful we've spared you some of the not so good puns!

Hopefully Teasle suggests an air of kindness, caring and friendliness all at the same time. We love her, and we hope you like her too!

So that concludes our look at why we have a Dalmatian as our company logo, and a beautiful Dalmatian at that! We hope the mystery of why we use a dalmatian as our logo is finally solved! Miss Marple has nothing on us!

Enquire Online now, or call us today 08000 282 281 - our freephone lines are open 8am-10pm everyday! We'd love to hear from you!

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SECURING OTHER DEBTS AGAINST YOUR HOME.
YOUR HOME MAY BE REPOSSESSED
IF YOU DO NOT KEEP UP REPAYMENTS ON A MORTGAGE OR ANY OTHER DEBT SECURED ON IT.


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Shire Direct and Shire Direct Mortgages are trading styles of Shire Processing Centre Limited which is
Authorised and regulated by the Financial Services Authority in respect of regulated mortgage products and general insurances.
Registered No: 302389. Commercial funding and Secured Loans are not regulated by the FSA.
Licensed Credit Brokers. Consumer Credit Licence Number: 349999.

Shire Processing Centre Limited is registered under the provisions of the Data Protection Act by the Information Commissioners Office: Registration No: Z6795249. Registered in England & Wales. Company number: 2732202. Telephone calls may be recorded for training, monitoring and security purposes. All applicants must be aged 18-years or over.